My very first attempt on AB Testing with Tableau

A/B Testing in Tableau

Dataset

A sample of the A/B testing data set

Formulas

Source: NCSS
Source: NCSS

First Approach

Example of how I separate the converted actions of the Control Group
Calculation for T-Score
Converting T-Statistic to p-value
First approach — demo dashboard

Second Approach

How to connect Tableau to TabPy
Click Test Connection to test. Once the connection is successful then go ahead and click OK
Separate users for each group
Sample size of the Control group
Degree of Freedom
P-Value using formula
P-Value using Python’s library Scipy

Reference:

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International Hospitality and Tourism Management Graduate . Junior Data Scientist

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Ly Nguyenova

Ly Nguyenova

International Hospitality and Tourism Management Graduate . Junior Data Scientist

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